Michael KrigsmanMichael Krigsman

The Michael Krigsman Topic Wheel

Topic wheel + money tree

The wheel is what Michael Krigsman talks about. The money tree is which pages on michaelkrigsman.com collect that talk into money. Every chip is a link.

The Michael Krigsman Topic WheelClickable content map for Michael Krigsman. Center is what they sell. Middle ring is how they prove it. Outer ring is the stories and topics. Every chip is a link. The money tree is the sibling page that shows which URLs collect this into money.THE MICHAEL KRIGSMAN TOPIC WHEELContent strategy map — michaelkrigsman.comWHY — STORIES & TOPICS (click any chip)HOW — METHODSHOW — METHODSCXOTalkThe show is the proofThe hostFacts on the entity homeWork with MichaelConnect / bookThe money treeWhich URLs collect the talkAboutConnectCXOTalkMoney treeThe inventory auditBlogWHATCXOTalkExecutive conversationsMoney tree →WHAT= offer (center)HOW= methods (middle)WHY= stories (outer) · audience flows outside-inmichaelkrigsman.com/topic-wheel
Audience discovers Michael Krigsman outside-in (story → method → offer). We publish inside-out. Same map as the Topic Wheel and the Money Tree.

Center is the offer: CXOTalk. Middle ring is the methods. Outer ring is every topic we will film, write, and boost — each one clickable, each one a leaf or branch on the money tree.

The host

Facts on the entity home

  1. About
  2. Blog

The money tree

Which URLs collect the talk

  1. Money tree

A topic with no article yet still has an on-page anchor so the chip is never a dead end. When the article ships, the same chip points at the live URL.